Director of Content-Digital and Linear Operations
Company: NAB Leadership Foundation
Location: New Haven
Posted on: June 1, 2025
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Job Description:
WTNH News 8, Connecticut's first television station and a proud
member of the Nexstar Media Group, is seeking a visionary and
audience-centric Content Director to lead our multi-platform
newsroom.
This role requires a dynamic leader with a deep understanding of
digital metrics, audience behavior, and content strategy to oversee
our news operations across digital, streaming, and traditional
broadcast platforms. The ideal candidate will drive innovation,
foster community engagement, and spearhead initiatives to grow our
audience across all platforms.
This position will have full oversight of the station's news
operations, with a strong emphasis on growing digital and linear
audiences, optimizing digital KPIs, and evolving content delivery
for modern platforms.
Key Responsibilities:
--- Strategic Leadership: Oversee the newsroom's operations,
ensuring cohesive and comprehensive news coverage across digital,
streaming, and linear platforms. Work with corporate management to
establish direction
--- Digital Innovation: Develop and implement a forward-thinking
digital content strategy that prioritizes audience growth,
engagement, and retention.
--- KPI Management: Monitor, analyze, and optimize digital
performance using key performance indicators such as page views,
video views, watch time, unique visitors, and social
engagement.
--- OTT/Streaming Oversight: Lead the station's OTT and streaming
content strategy, including live programming, breaking news
coverage, and on-demand content.
--- Editorial Excellence: Ensure high journalistic standards and
integrity across all content, fostering a culture of accuracy,
fairness, and community relevance.
--- Team Development: Recruit, mentor, and develop newsroom
leadership and staff to build a culture of innovation,
accountability, and excellence.
--- Cross-Department Collaboration: Work closely with digital,
marketing, and technical teams to ensure content is timely,
discoverable, and aligned with brand goals.
--- Community Engagement: Strengthen WTNH's commitment to serving
the community by ensuring diverse and inclusive coverage that
reflects the audience we serve.
--- Revenue Collaboration: Partner with sales and marketing
departments to create audience-driven, monetizable content
opportunities.
--- Industry Awareness: Stay informed of industry trends, emerging
technologies, and best practices in digital and linear content
delivery.
Qualifications:
--- Experience: Minimum 5-7 years of progressive newsroom
management experience, including significant experience in
digital/streaming content strategy.
--- Track Record: Proven success in driving audience growth across
multiple platforms.
--- Analytical Skills: Proficiency in digital analytics tools
(e.g., Google Analytics, Chartbeat, Social News Desk) and a strong
understanding of digital KPIs.
--- Technical Proficiency: Experience managing OTT platforms,
content management systems, and newsroom automation systems.
--- Leadership: Strong editorial judgment, leadership, and
communication skills with the ability to inspire and manage a
diverse team.
--- Adaptability: Ability to thrive in a fast-paced, evolving news
environment and adapt to changing technologies and audience
behaviors.
--- Innovation: Passion for innovation, experimentation, and
continuous improvement in news delivery.
Preferred Skills:
--- Market Experience: At least 10 years management experience in
both large and mid-size markets.
--- Digital-First Mindset: Background in digital-first or
streaming-first newsrooms.
--- SEO & Monetization: Knowledge of search engine optimization,
digital monetization strategies, and emerging content platforms
(e.g., FAST channels, YouTube, TikTok).
--- Experience working across department lines in an
organization
--- Strong fiscal experience for both operational and capital
expenditures
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Keywords: NAB Leadership Foundation, Brentwood , Director of Content-Digital and Linear Operations, Executive , New Haven, New York
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