Director of Content-Digital and Linear Operations

Company: NAB Leadership Foundation
Location: New Haven
Posted on: June 1, 2025

Job Description:

WTNH News 8, Connecticut's first television station and a proud member of the Nexstar Media Group, is seeking a visionary and audience-centric Content Director to lead our multi-platform newsroom.

This role requires a dynamic leader with a deep understanding of digital metrics, audience behavior, and content strategy to oversee our news operations across digital, streaming, and traditional broadcast platforms. The ideal candidate will drive innovation, foster community engagement, and spearhead initiatives to grow our audience across all platforms.

This position will have full oversight of the station's news operations, with a strong emphasis on growing digital and linear audiences, optimizing digital KPIs, and evolving content delivery for modern platforms.

Key Responsibilities:

--- Strategic Leadership: Oversee the newsroom's operations, ensuring cohesive and comprehensive news coverage across digital, streaming, and linear platforms. Work with corporate management to establish direction

--- Digital Innovation: Develop and implement a forward-thinking digital content strategy that prioritizes audience growth, engagement, and retention.

--- KPI Management: Monitor, analyze, and optimize digital performance using key performance indicators such as page views, video views, watch time, unique visitors, and social engagement.

--- OTT/Streaming Oversight: Lead the station's OTT and streaming content strategy, including live programming, breaking news coverage, and on-demand content.

--- Editorial Excellence: Ensure high journalistic standards and integrity across all content, fostering a culture of accuracy, fairness, and community relevance.

--- Team Development: Recruit, mentor, and develop newsroom leadership and staff to build a culture of innovation, accountability, and excellence.

--- Cross-Department Collaboration: Work closely with digital, marketing, and technical teams to ensure content is timely, discoverable, and aligned with brand goals.

--- Community Engagement: Strengthen WTNH's commitment to serving the community by ensuring diverse and inclusive coverage that reflects the audience we serve.

--- Revenue Collaboration: Partner with sales and marketing departments to create audience-driven, monetizable content opportunities.

--- Industry Awareness: Stay informed of industry trends, emerging technologies, and best practices in digital and linear content delivery.

Qualifications:

--- Experience: Minimum 5-7 years of progressive newsroom management experience, including significant experience in digital/streaming content strategy.

--- Track Record: Proven success in driving audience growth across multiple platforms.

--- Analytical Skills: Proficiency in digital analytics tools (e.g., Google Analytics, Chartbeat, Social News Desk) and a strong understanding of digital KPIs.

--- Technical Proficiency: Experience managing OTT platforms, content management systems, and newsroom automation systems.

--- Leadership: Strong editorial judgment, leadership, and communication skills with the ability to inspire and manage a diverse team.

--- Adaptability: Ability to thrive in a fast-paced, evolving news environment and adapt to changing technologies and audience behaviors.

--- Innovation: Passion for innovation, experimentation, and continuous improvement in news delivery.

Preferred Skills:

--- Market Experience: At least 10 years management experience in both large and mid-size markets.

--- Digital-First Mindset: Background in digital-first or streaming-first newsrooms.

--- SEO & Monetization: Knowledge of search engine optimization, digital monetization strategies, and emerging content platforms (e.g., FAST channels, YouTube, TikTok).

--- Experience working across department lines in an organization

--- Strong fiscal experience for both operational and capital expenditures
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Keywords: NAB Leadership Foundation, Brentwood , Director of Content-Digital and Linear Operations, Executive , New Haven, New York