Associate Director Commercial Insights & Analytics

Company: Novo Nordisk
Location: Plainsboro
Posted on: July 18, 2025

Job Description:

About the Department Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results. We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? The Position Provide holistic, insight-driven consultation and evidence-based strategic and tactical guidance to all levels of internal stakeholders through the integration of primary market research and secondary data analytics. Incumbent must have the knowledge and technical skills to do this across a brand's lifecycle including pre-launch, launch, growth, maturity, and LOE. Contribute to the development of the organizations strategic vision via in-depth market analyses, develop innovative solutions to complex, unstructured problems with minimal guidance, and provide actionable insights to guide the business. Relationships Reports to the Director, Commercial Insights & Analytics. Internal relationships include close interactions with the brand team, patient marketing team, other commercial functions (Sales, Marketing Operations, Market Access, Pricing & Contract Ops, Medical, Legal) as well as global market research and brand teams. Drive and/or support all US specific market research projects and oversee the work of support staff that will assist in the project execution and management of specific research projects. May supervise junior market researchers, interns and/or contingent workers. External relationships include interactions with vendors/strategic partners/outside consultants. Essential Functions Analysis And InterpretationEnsures alignment of initiatives to the companys overall business objectives and brand(s) strategic imperatives Collaboration & CommunicationDevelop and sustain close working relationships with key stakeholders including brand team (HCP and Patient), other functions within F&O (Advanced Analytics, Data Strategy, IT, PCOR), other departments within NNI, and global brand teams and global market researchas neededEnsure clear and ongoing communication of integrated insights from both primary market research as well as secondary data analysis , key conclusions and recommendations through formal and informal channels Leadership And DevelopmentCapable of assuming role of Director CI&A when needed, such as representation on CI&A LT and interaction at the Executive Team levelAssess and develop new processes and techniques to advance market research capabilities and improve internal efficienciesChampion the Triple Bottom Line in Market Research and internal strategy consultingDevelop innovative solutions to unstructured, complex problems; Make recommendations that have a significant impact on company (time, people, budget) resources and potentially affect the companys ability to achieve its goalsLead collaborative interactions among market researchers to ensure better practices sharing on MR approaches, techniques, consolidated presentation development, business issue identification and methods for addressing help ensure that projects are completed on schedule, within budget, per direction and are internally consistent with group deliverable qualityPro-actively seek process improvement opportunities by challenging existing processes, proposing solutions, and driving approved implementation plans Leadership And Market Research ConsultationEnsure insight driven consultation to the marketing team through the development, execution, and integration of primary market research and secondary data analytics. Support the knowledge and experience building within a given therapy area, including identifying relevant market shaping activities Market Research ConsultationDevelop holistic and comprehensive market assessments and oversee other ad hoc analyses to proactively address issues in support of business objectivesIndependently provide actionable recommendations based on a) thorough analysis of internal and external business issues and environmental factors b) careful assessment of available data and determination of knowledge gaps c) translating data into insights with business impactLead development of assigned market research plans in conjunction with Director, CI&A and incorporate needs and opportunity assessments with Brand Leads; Consult with brand teams on proper focus and prioritization of marketing research resources against brand needsLeverage decision-influence role to drive development of appropriate lifecycle platform, help optimize marketing mix through strategic and tactical custom research across channels, enhance forecast accuracy through primary forecast impact research, provide foundation for customer segmentation, resulting in optimized, tailored sales and marketing targeting efforts, uncover and exploit consumer and prescriber insights to ultimately enhance customer connection and build brand loyalty, leverage customized tracking results to identify gaps and opportunities that can be utilized to maximize performance and blunt competitor efforts, etc. Market Research Coordination Analyses And DesignDesign and analyze custom qualitative and quantitative marketing research projects with actionable recommendations in development/support of brand/portfolio strategy and tactics and in alignment with business planning processOversee the management of qualitative and quantitative marketing research projects, associated budgets, timelines and relations with outside consultants Marketing Effectiveness LeadershipAct as primary focal point for brand teams analysis/insights needs including co-leading the Strategic Planning Process for a given brand(s), and translating brand strategy to actionable insights and analytics plans for the brand(s)Actively demonstrates a strong leadership role across the organization by effectively promoting and engaging in close collaboration with key internal stakeholdersProactively educates, shares information and acts as an experienced resource and strategic advisor across brand(s) evidenced by brands consulting with incumbent on all key strategic and tactical plans Physical Requirements Hybrid: 3 days in the office, 2 days remote. 10-20% overnight travel required. Qualifications A Bachelors degree required; MS or MBA preferredA minimum of 10 years of marketing/sales reporting and analysis experience in a pharmaceutical, consumer packaged goods, or marketing organization required. 8 years experience in primary market research or strategic consulting requiredAbility to influence people at senior levels in the organization and facilitate cooperation of internal and external partners for both intelligence acquisition and recommendation acceptanceCreative problem solving with ability to solve complex, unstructured problems; see big picture from scattered pieces of information and present complex and disparate data in a clear and concise manner; must have an ability to see beyond the confines of MR data to broader business issuesDemonstrated ability to work on multiple projects with conflicting deadlines, and provide recommendations that will assist in the development of commercial strategiesExcellent writing, presentation, project management and strong influencing skills required. Solid communications skills with ability to succinctly express point of view in various formats for a variety of deliverables to a diverse audience across multiple specialty areasExpert Microsoft Office skills, specifically PowerPoint and Excel, MS Access, SQL, or other database platform a plus. Knowledge of Tableau use and integration a plusHigh proficiency with IQVIA data sets and other industry sources requiredNetworking - positively interacts with any relevant source of information. Builds strong relationships Proven experience working cross functionally and partnering with brand teams and other groups within an organizationProven search and research skills including experience with the use of online databases (scientific, business, patent, etc.)Strong analytical and critical thinking skills required. Highly proficient in integrating diverse sources of information and formulating business relevant strategic recommendationsStrong understanding of drug development, commercialization, and lifecycle managementWorks independently and able to guide members of team toward achieving objectives and sets direction of self and others accordingly We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Keywords: Novo Nordisk, Brentwood , Associate Director Commercial Insights & Analytics, PR / Public Relations , Plainsboro, New York